New Balance 365 PR Campaign 2010 (Drew)

With the help of Mother New York, New Balance has launched New Balance 365,  a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”. The campaign, aimed at lifestyle runners, is a series of 20-second web films that are being released daily via a microsite, www.newbalance365.com, and iPhone app. The campaign aims to “explore balance as it exists in the world” via the films, a website that graphically represents sleep patterns around the world and an alarm clock app for the iPhone that wakes users each day with a new film.

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Filed under Drew, Innovative Marketing Campaigns, New Balance, Secondary Research, Websites

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