Nike Premium Print Pack (Julia)

  • Nike Sportswear’s latest project
  • References to eco-trends and the rapidly dissolving print world, this series is sure to launch with a bang in the beginning of January 2011.

Boss, M. 2010 ‘Nike Premium Print Pack’ Trendland. Available at http://trendland.net/2010/12/27/nike-premium-print-pack/#more-55096 accessed 17/02/11

  • Strayed from the concept that the silhouette of the shoe should be the centerpiece of look.
  • The Blazer, Air Rift and Flash Macro form the Premium Print Pack.
  • Each features an upper comprised of recycled magazines to create a very unique aesthetic.
  • The shoes feature a treatment over the exterior to allow visibility of the magazine pattern without sacrificing durability and weather-resistance.

Nikeblog.com 2010 ‘Nike Premium Print Pack: Blazer, Air Rift, Flash Macro’ Nikeblog.com. Available at http://www.nikeblog.com/2010/12/17/nike-premium-print-pack-blazer-air-rift-flash-macro/ accessed 17/02/11

By Mini Boss 27 Dec 2010 @ 1:15 pm | Categorized TRENDS |

Advertisements

Leave a comment

Filed under Innovative Marketing Campaigns, Julia, Magazines, Secondary Research

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s