Dunhill SS11 ‘Voice’ Campaign (Julia)

For SS11, Dunhill shakes things up with a new campaign featuring gasp- real people.  Alfred Dunhill recognizes achievement, drive, ambition, and all the other factors needed to succeed, and celebrates them.  It is titled “Voice” and is a portfolio of British men wearing Dunhill (an outfit of their choosing) and an interview.  It is quite possibly one of the most interesting campaigns this season.

21/01/11, Eunice, Wonderland Blog http://www.wonderlandmagazine.com/blog/?p=16093

Sir David Frost

Print ad from Wallpaper, Issue 144, March 2011

 

Harland Miller

Print ad from Wallpaper, Issue 144, March 2011

Charlie Siem

Print ad in Wallpaper, Issue 144, March 2011

This campaign continues on the website too:

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Filed under Innovative Marketing Campaigns, Julia, Magazines, Secondary Research, Websites

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