Nike SB Omar Salazar – Welcome to Outer Space (Toni)

Skateboard video shot with a fisheye lens. Nothing revolutionary there, right? ‘Welcome to Outerspace’ starring Nike SB‘s Omar Salazar is anything but your average grindfest. Have you ever seen a skate set that was custom built to convey the otherworldly design of a sneaker like the new Nike SB Omar Salazar Pro Model?
The Omar Salazar SB is about as high-tech as it gets; we’ve never seen a skate shoe with Flywire or an ankle lockdown system quite like this. The video perfectly illustrates how this is all at once something that’s retro-futuristic and totally contemporary. This shoe and its promo video are pushing the skate sneaker envelope, so we’re excited to see how far it can go.

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Filed under Innovative Marketing Campaigns, Secondary Research, Toni

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