Sony Piiq + Supra (Toni)

We saw Skullcandy at the center of a sick Air Jordan IX FTLOTG Retro this summer, and with all apologies to that excellent effort, if you were going to make an over-the-ear headsphone into a sneaker collaboration, it really *should* be with the crown brand. Sony applied the look of their new Piiq series of supra-aural cans (which you may have seen advertised here at the top of Sneaker News) with the Supra Skytop II, using Supra’s rugged TUF material to echo the Piiq’s durable, impact resistant construction. Will these release to retail or be crazy-limited like the Sony x Nike collabos we’ve seen?


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Filed under Innovative Marketing Campaigns, Primary Research, Secondary Research, Toni

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