Nike Free Yourself Campaign 2011 (Drew)

Nike has introduced ‘ Free Yourself’;  its latest campaign promoting the popular ‘Nike Free’ footwear Series. The video below titled ‘Throwdown’ shows the highlights of various athletes while competing with each other in the court, the streets, the gym, on a trucl etc. This global campaign, spanning 32 countries, aims to inspire athletes of all levels, sports and ages to get fit.

“This campaign is about celebrating athletes of all ages in different sports and activities challenging each other to train harder and push their physical limits,” said Davide Grasso, Vice President of Global Brand Marketing for Nike.

“Now is the perfect time to put a spotlight on our successful Nike Free product, helping inspire consumers to get stronger and faster by working out.”

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Filed under Drew, Innovative Marketing Campaigns, Secondary Research

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