Opportunity 6: Urban Escape (Toni)

If ‘mega-city’ spells throngs, noise, cramped quarters, concrete and foul air, it also spells ESCAPE. Brands focusing on enabling CITYSUMERS to temporarily leave the city and enjoy some peace and quiet with nature and clean air thrown in, will come up with service innovations forever. Just one example:

  • Meine Ernte, a German agricultural start-up, is offering couples and families the opportunity to rent plots of land for farming vegetables near six of the largest cities in the country, including Frankfurt and Bonn. Tools and advice from an expert farmer are included 😉

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Filed under Secondary Research, Toni, Trends Research

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