Badass Boot Ads Red Wing Shoes Campaign Isn’t for Wussies & Office Workers (Toni)

BADASS BOOT ADS Andy Westbrock’s print campaign for Red Wing Shoes exhibits the badass, take-no-prisoners attitude behind the rugged footwear. Westbrock pairs shots of men doing extreme jobs with captions like, “Here’s to the 40 hour work day,” “Across town, a man complains about taking the stairs” and “Ladders have limits” with the killer tagline “Hardworking men are built from the bottom up.”

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Filed under Innovative Marketing Campaigns, Secondary Research, Toni

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