New Balance x Another Edition (Toni)

New Balance x Another Edition

New Balance has collaborated with Another Editon (a Japanese brand) to create these interesting shoes.

Using the New Balance 574, the collaboration is somewhere between a shoe and a boot. A sock extends out from the top of the sneaker to create a soft top boot.

The shoe part is a black suede and cream colorway with a black and white houndstooth pattern in the toe box. The sock part is a cream colored knit, but when it’s folded down it is also the same houndstooth pattern.

I have seen these sock extensions on some women’s pumps lately. Now it seems they are doing something similar with these women’s sneakers. 

New Balance x Another Edition

New Balance x Another Edition
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Filed under Innovative Marketing Campaigns, New Balance, Secondary Research, Toni

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