Show-up x New Balance Design Contest (Toni)

For the first time in its storied history, New Balance is loosening up the creative reigns and letting YOU create a design which could potentially see the light of day at sneaker spots around the world. Based on two solid offerings, the iconic 576 and 1700 are both provided as template of choice for you to work your creative magic. The contest done in conjunction with France’s Shoes-Up will conclude June 10th. The winning entries will receive a trip to the legendary New Balance Flimby factory to have their colorway produced while the most interesting models will be exhibited at an event in September.

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Filed under Innovative Marketing Campaigns, New Balance, Secondary Research, Toni

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