Sole Heaven X New Balance Ceramic 577 (Julia)

FIRST POSTED YESTERDAY

Sneaker icons don’t come much bigger than the heroic New Balance 577s.

These running silhouettes have been killin’ it since 1988 in the Navy/Grey colourway, and it was about time NB did something to immortalise ‘em, so they challenged SoleHeaven to do it for them.

We asked legendary ceramic artist Jon Lawrence to hand craft and glaze three pairs of 577s out of authentic Cumbrian clay from a quarry close to NB’s factory in Flimby.

We hit NB’s head office with two pairs, and kept the third to give away as an epic prize!  With only three pairs of ceramic 577′s on the planet, they’re an iconic piece of sneaker history – and a rare piece of urban art worth over £300.

http://theoriginalwinger.com/2011-03-08-new-balance-x-soleheaven-ceramic-collab-competition

http://hypebeast.com/2011/03/sole-heaven-x-new-balance-ceramic-577/

 

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Filed under Innovative Marketing Campaigns, Julia, New Balance, Secondary Research

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