Design Inspiration: SS11 Catwalk Invites (Julia)

S/S 11 CATWALK INVITES: PACKAGING ANALYSIS

By Alice Clarkson, WGSN, 15 October 2010

The most directional catwalk invites from the spring/summer 2011 collections

KEY TRENDS

  • Fresh and honest approach through utility-style report cards and notepads
  • Clean basic concept
  • Simple black-and-white photocopies
  • Nostalgic feel, mainly directed towards travel and holiday destinations
  • Old photographs and vintage-feeling – illustrations were key in creating this mood
  • Box invitations and graphic modular invites looked bold and refreshing
  • Invites reminiscent of Mondrian’s clean blocked patterns.

Embossed

  • Experiment with materials and different weights of card
  • Embossed leather is tactile and luxurious
  • Play with pattern

Utility

  • Ecru card and paper create the utlity look
  • Report card and form-inspired
  • Practical gifts add value

Plastic-sealed

  • Plastic-sealed envelopes look modern
  • Clinical, reminiscent of evidence bags
  • Transparency in design

Boxed

  • Packaging-inspired invites
  • Solid, blocky and playful
  • Think inside the box

Mondrian

  • Minimal linear invites
  • Clean bold colours look cool
  • Suitable for small and large formats

Monotone

  • Back-to-basics black and white
  • Type-heavy compositions
  • Photocopy punk-inspired flyer invites

Play

  • Fashion-inspired playthings
  • Novelty, fun and tactile
  • Simple applications with minimal colour keep things simple

Figures

  • Inky catwalk illustrations
  • Dense portraits in repeat create colourful patterns
  • Nostalgic style and type add to mood

Photomontage

  • Mix up image and pattern for colourful photomontage
  • Use prints from collections for a holistic approach
  • Tear up or cut neatly to create different styles

Nostalgic traveller

  • Nostalgic travel-inspired
  • Give photography a vintage feel by playing with hue and saturation
  • 1950s souvenir graphics look fresh

Hawaii glamour

  • Hot summer invites
  • Tropical and sexy
  • Hot pink iridescent perspex-and-gold print add to the glamour

 

Advertisements

Leave a comment

Filed under Innovative Marketing Campaigns, Julia, Secondary Research

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s