The Coolest Uncool from DVC (Toni)

Emma Ferry:

stripey walking  sticks like mine!
Can’t walk without it (so not cool because am a cripple) but very Willy Wonka meets Paul Smith (cool)???


Vanessa Gill Brown

  • wrist sellotape dispense
  • texting in full english rather than txtng

hope this helps tonivanessa

Peter Wright

At the moment, I’d have to say that the coolest uncool thing is old cars with different coloured body parts – ie, doors, bonnet or boot, for eg. The below isn’t a particularly great example, but it does illustrate what I’m talking about.
That took me a while, but in the process I did realise that I could, on the other hand, have very easily and quickly named a  Long list of uncool cool things.



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Filed under Big Idea, Interviews, Primary Research, The Coolest Uncool, Toni

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