- By Heloisa Righetto, WGSN, 06 January 2011
As consumers look for simpler, greener products, designers are keen to find clever solutions for what was previously destined to be disposed of .
Clever Little Bag by Fuseproject for Puma
One of 2010’s most talked-about products was Puma’s Clever Little Bag, designed by Fuseproject, which signalled that there is a lot designers can achieve when it comes to sustainable packaging. Utilising 65% less paper than a regular shoe box, Clever Little Bag also turns into a reusable sports or shopping bag.
We love cardboard
- Calendar sheets are folded and transformed into CD and DVD cases
- Form Function Fun is a pack for paper or brochures that can also be reused as laptop holder
- Graphics and colour play a key role in this case, since brand names and logos can be lost after the product is transformed