By Chris Coleman & SabotagePKG, 30 November 2010
The WGSN Branding & Packaging team in collaboration with SabotagePKG identifies the three key directions for spring/summer 2012.
Primal Futurism: Raw/modern/engineered
Primal Futurism packaging explores the ancient and elemental to inspire a new modern-day aesthetic. Shape explores primitive ideas with modern techniques to form new highly engineered veneers.
Cinematic – Nostalgic/emotive/stylistic/1950s
Cinematic packaging is a new nostalgic aesthetic. Inspired by vintage packaging and the emotive movie poster designs of the 1950s. Cardboard construction and graphic communication are integral elements to this stylistic look.