Friday 28th January

Who Attended: Toni Peters, Julia O’Doherty, Drew Williams

Length of Meeting: 1pm – 2.30pm

Activities Completed and Things Discussed

  • The New Balance brief
  • Discussing with Drew what Julia and Toni saw in Berlin and what was said when speaking to Michael from New Balance at Bread and Butter
  • Came up with a team name and blog name
  • Discussed possible opinion formers and questions we could ask them to gain information for our moodboards
  • Outlined how we will use the blog
  • Discussed strengths and weaknesses of each team member

Jobs to be Completed for Next Meeting

  • Confirm our proposed opinion formers and get answers to the questions we came up with
  • Look at the New Balance website and come with suggestions for the layout and style of the moodboards

Date of Next Meeting: Friday 4th February

Next Meeting’s Aims

  • Produce the opinion formers moodboards and our tracking proposal
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