Monday 14th March

Who Attended: Toni Peters, Julia O’Doherty, Drew Williams

Length of Meeting: 11.40-2.00, 3.00-6.00

Activities Completed and Things Discussed

  • What needs to be done this week and next
  • Latest research findings
  • Graham’s responses from a second deep dive (done when Drew visited Graham this weekend)
  • Michelle’s opinions on our two creative ideas – ‘The coolest uncool’ & ‘Stop faking it’
  • Edited the trend tracking proposal and critical path in Photoshop (Julia & Toni)
  • Viewed the edited moodboards (done by Drew)
  • Added more videos to the blog
  • Categorised all posts on the blog

Jobs to Be Completed for Next Meeting


  • Upload all minutes to the blog
  • Continue uploading Future Lab (Generation D) + WGSN research
  • Write up minutes


  • Put up Napoleon Dynamite clips/images


  • Upload the edited moodboards, trend tracking proposal and critical path on
  • Get the signed consent form back from Graham
  • Mock up typologies research for Graham

ALL – Think about how we could reword ‘Stop faking it’ (Reed have recently produced ads with this line)

Date of Next Meeting: Tuesday 15th March, 12 and 3

Next Meeting’s Aims

  • Clarify the creative idea (using the six hats thinking and Michelle’s lecture notes from today) and begin planning the campaign
  • See paper samples & order ours from GFSmith
  • Book a laser-cutting slot with the technician
  • Ask Matt about the individual work requirements

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