Thursday 17th February

Who Attended: Toni Peters, Julia O’Doherty, Drew Williams

Length of Meeting: 11-12

Activities Completed and Things Discussed

  • Graham’s opinion of the New Balance shoes (to be posted on the blog with his answers by Monday)
  • Initial research findings
  • Setting up Google Alerts
  • Problems with the Delicious links on the blog
  • Further research

Jobs to Be Completed for Next Meeting

Julia

  • Upload WGSN research to the blog
  • Fix problem with the Delicious links on the blog
  • Type up and email minutes
  • Set up Google Alerts (New Balance & New Balance campaigns)
  • Research – The Trend Forecaster’s Handbook, i-D, Wallpaper, Sleek, Another, back issues of Drapers

Toni

  • Upload Red Shoe campaign
  • Set up Google Alerts (trainers & trainer campaigns)
  • Research – Fashion Forecasting, Blink, Vogue, Elle, Glamour

Drew

  • Speak to Graham and upload his answers to the blog
  • Set up Google Alerts (sneakers & sneaker campaigns)
  • Research – Fashion Zeitgeist

ALL – Read each other’s blog posts

Date of Next Meeting: 12-1.30, Monday 21st February

Next Meeting’s Aims

  • Feedback research findings
  • Begin to draft survey
  • Discuss further research
  • Discuss Graham’s feedback and what to ask him to do next
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