Thursday 24th February

Who Attended: Toni Peters, Julia O’Doherty, Drew Williams

Length of Meeting: 1:00 – 3:00

Activities Completed and Things Discussed

  • The brand timeline about Graham
  • Looked at Survey Monkey questions and discussed whether they needed to be changed at all or if they were ready to send out
  • Discussed what we are putting in the email with the survey monkey links
  • Talked about Men’s Running Magazines
  • Talked about people we could interview by researching running groups, cycling groups, gyms and running/ trainer shops
  • Looking for New Balance blogs and emailing sneaker bloggers
  • What New Balance’s tone of voice is

Jobs to Be Completed for Next Meeting


  • Set up Survey Monkey by the end of the week
  • Contact the running shop down the road and get contact details for the manager at Schuh
  • Research – Cycling groups


  • Send Julia Survey Monkey introduction from
  • Get contact details for the manager at Office
  • Contact gyms
  • Type up and email minutes


  • Contact JD sport to get contact details of manager
  • Get information from Graham to put on the blog
  • Research – Running groups

ALL – Find contact details for shoe shops in Nottingham for interviews next week

Date of Next Meeting: Monday 28th February

Next Meeting’s Aims

  • Contact the companies found to arrange an interview about New Balance
  • Start to complete the research and suggest any final elements to incorporate before starting  to bring together all the research to begin brainstorming the advertising campaign

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