Trend Document Research: The Only Way Is Essex (Julia)

TV ratings – Sunday 20 March: The Only Way is Essex struts back with almost 1m viewers

Jason Deans guardian.co.uk, Monday 21 March 2011 17.36 GMT

THE ONLY WAY IS UP

The Only Way is Essex: ITV2, 10pm – the UK’s answer to Jersey Shore blasted back for its second series with 990,000 viewers – the biggest rating non-sports show in multichannel on Sunday. This was also well above the 661,000 viewers who watched the last episode of the first run back in November.

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Filed under Big Idea, Core Values Campaign, Julia, Secondary Research, Trends Research

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