TYPOGRAPHIC OVERLAY: TREND ANALYSIS
By Alice Clarkson & Chris Coleman, WGSN, 11 October 2010
In line with WGSN’s autumn/winter 2010/11 macro trend Useful, we are seeing the print media pick up on the return to the roots of good, practical design and the use of strongtypographic statements.With a sophisticated cool, the print media is reconsidering its communication with the consumer. Simple and clean graphic design with a typographic focus is gracefully overlayed on to beautifulmood-inspiring photography. Portraiture is key, with interesting subjects often in desaturated colours to enhance the timeless yet contemporary mood.
- Typographically focused
- Atmospheric photography
- A return to good design
- Clean and simple
- Timeless
- Use classic fonts families such as Gill Sans and Futura for an iconic feel
- Large typographic compositions create interest on the page
- Use the full bleed of the page to create a striking photographic statement
- Editoral design, fashion advertising, cinama posters and blogs are all adopting this minimal style
- This simple, unfussy approach creates a sophisticated mood
- Subtle use of highlight colours againt the stark photography bring an extra depth to the style
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