Category Archives: Drew

Drew’s Research File

Even Angels Fall Viral Video (Drew)

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Filed under Drew, Innovative Marketing Campaigns, Secondary Research

Awesome Viral Videos (Drew)

Jennifer Aniston Sex Tape

Can You Out Dance Kylie?

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Filed under Drew, Innovative Marketing Campaigns, Secondary Research

New Moodboards (Drew)

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Filed under Drew, Opinion Former, Primary Research, Team

Gray Items Unedited (Drew)

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Filed under Drew, Opinion Former, Primary Research

The Coolest Uncool: Morgaine’s Answers (Drew)

oooh…hi guys!!!
that is really hard. erm….

1. Cool is : effortlessness. Women dressed masculine. Men dressed feminine and in skirts but not cross dressed. simple and complex mixed. Japanese things. nail varnish. confidence. skins sports wear.
2. Uncool is: matching. fashion. trying too hard. Gypsy lace things. pressed flowers. cute cards with fluffy animals on them and bad poetry. most cuddly toys.
3. Coolest, uncool thing is: I OWN: Very large framed glitter poster of Shiva riding a Tiger. yep. I WANT: boots with a hoof-toe, like a goat’s foot!- maybe made from goat hair.

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Filed under Big Idea, Drew, Interviews, Primary Research, The Coolest Uncool

Week Four 07-03-11 to 12-03-11

This week I have noticed that a lot of people on my commute to and from work have been looking at my shoes which doesn’t usually happen when I wear different shoes.

I also went on a ‘boxercise’ class with colleagues this week. Not only were the shoes pretty comfy to wear during the class, but other members, who were predominately women, liked the shoes a lot and one older male did ask about them. I did mention about where the shoes were made and the benefits however they were a lot more interested in the style of the shoe especially the 80’s look. The majority of the people in the boxercise class were 35 or over.

Though I wouldn’t say the shoes were “cool” as such I would say they are a great pair of shoes to have which have received a lot of comments and I have honestly said they are very comfortable and great for purpose such as running, working out and general everyday walking.

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Filed under Drew, Opinion Former, Primary Research

Armstrong & Miller RAF Pilots – Coolest Uncool (Drew)

Pilot Has Lost His Leg

Pilots Get Captured



Pilots Listen to Churchill Speech

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Filed under Big Idea, Drew, The Coolest Uncool