Category Archives: New Balance

Latest NB Lifestyle Shoes From Across The Globe (Julia)

New Balance 574 ‘Pinnacle Pure Color’ Pack

09 March 2011

New Balance 574 'Pinnacle Pure Color' Sneakers

  • 2 new 574 colorways for Spring 2011 –  ‘Pinnacle Pure Color Collection’
  • Available now

  • Most recent collaboration with Concepts pays homage to the late US President John F. Kennedy.
  • This New Balance 999 brings memories of JF Kennedy into life especially his love for sailing and other outdoor activities. 
  • Tones of grey and tan are being depicted on the suede-filled areas while Concepts designs the inner lining depicting its own personal intention.
  • It attaches a red CNCPTS flag on the top eyelet to finally show off.
  • April 2nd – see it officially showcased in stores.

HAL x New Balance 577 “Day N Night” Pack

March 9, 2011

New Balance 577

  • “Day N Night” New Balance 577 collaborative effort which includes design inspirations from Australian boutique Highs and Lows.
  • The first pair (“Day”) combines a variety of blue suede tones with white and black accents, while the second pair (“Night”), is predominately colored in black with reflective 3M accents.

Highs and Lows x New Balance 577 'Day N Night' Pack Highs and Lows x New Balance 577 'Day N Night' PackHighs and Lows x New Balance 577 'Day N Night' Pack

Highs and Lows x New Balance 577 'Day N Night' Pack
Highs and Lows x New Balance 577 'Day N Night' Pack
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All about the 890 with REVlite (Julia)

Purposeful Design and the Upcoming NB 890

November 16, 2010 in GEAR with View Comments

When you pick up the upcoming NB 890 off of a shelf in a store, you will probably sense a certain harmony to its look, shape, and style, but you might not immediately know why. When function, design, and aesthetics are all considered together in the service of bigger questions throughout the creation of a new shoe, in the hands of the designer every detail, every choice, every line tells an important part of the story. This is purposeful design. And the resulting finished piece has a certain consistency and wholeness to it, that you can see and feel even if you don’t know much about the choices that produced it.

The New Balance Design Innovation Studio, led by JF Fullum, is about asking and following up on open-ended questions, and sometimes those questions become pathways to creating new products.

“What can the minimalist design of this foul weather jacket, or the seamless contours of that bra, teach us about new ways to think about structure and materials?” “How can we use technology and learning tools to help a runner who wants to improve their form?” Some of these lines of inquiry are kicked off by requests from elsewhere in the company; others are hatched from the team’s own observations and pointed introspection.

The project that led to the development of the upcoming 890 with RevLite technology has its roots in questions like “What would a shoe designed by runners outside of the footwear industry look like?” “What would a truly ‘no-BS’ shoe be?” As a first step, Fullum and the Innovation Studio team did some initial research along these lines and put together a short presentation that included design inspirations, potential approaches, and conceptual goals rooted in making a lighter, simpler trainer without sacrificing any key performance traits.

As it turned out, this research aligned well with a larger New Balance initiative focusing on lighter, more minimal shoes across the board. Additional conversations and research firmed up those initial questions into more pointed ones like “How can we make a lightweight everyday trainer that doesn’t sacrifice cushioning, ground feel, or support? How can we shave a full 2 ounces off of our neutral cushioning shoes and still deliver a great ride and keep the key measurements the same?” From there, development began in earnest and the RevLite project was born.

The following photos and their captions trace the design and development process Fullum led that culmonated in the upcoming NB 890 with RevLite – a process that also influenced and inspired innovation across NB product lines:

Benchmarking: The team rounded up similar shoes from competitors in the market and calculated the average of all of their key measurements, to establish some numerical goals.

Purposeful Design Exercise: The team dissected a shoe comparable in terms of cushioning and stablility in the company’s own line. They pinned it up for observation like a dissected frog and relentlessly re-evaluated each piece, asking questions like…is this piece serving an essential need? Is it possible to achieve this same effect with less weight? Can we do the same thing with fewer pieces? How can we reduce the number of parts while not sacrificing fit, support, comfort, quality?

Sketching and Exploration: From here, Fullum took to paper and pen and started to sketch. “I always see it as different parts within one shoe – I like to figure out each piece separately and then bring it all together.” The sketch phase usually takes about two weeks. At some point, Fullum finds a single element that makes sense, and he then focuses on that until it’s locked down. One detail falls into place first, and then he works through that, freezes it, and goes back to sketching until another detail emerges.

First Design Insight: In this case, a sketch of possible forefoot language is the first detail that both visually and structurally looked and felt right to Fullum. It was a single approach to an element that spoke to the overall goals of the project in its simple, purposeful design.

First Detail: A sketch of some diamond shapes similarly stuck out to Fullum as something to investigate further. As it turned out, cutting some diamond-shaped pieces out of the midsole in relief created a sort of independent suspension that reduced weight, created an interesting design aesthetic, and preserved the sole’s comfortable ride and smooth transition. The diamond motif would also show up on the sole pattern, where it helps with grip and transition.

Sole and Arch: With Good Form Running principles in mind, Fullum made the arch flat to assist with forefoot or midfoot striking, removed the plastic scoop that sits in many arches (which also saved weight), and created diagonal lines in the sole to help ease the transition from the foot’s initial contact with the ground through the full stride.

The Midsole: Fullum next challenged the engineering group, including Sean Murphy and Pat Choe, to come up with a new, lighter-weight foam that wouldn’t sacrifice feel or durability. After working with materials vendors and a number of compounds, they arrived at what would become RevLite. “It’s very light and feels really responsive,” reports Fullum. As an initial indicator of performance (prior to more pointed testing) for each foam under consideration, he took existing NB soles, shot the foam into them, and took off down the hall to see what it would feel like under his feet. RevLite was a clear winner, even in the hallway test.

The Tongue and Laces: Most shoes have a big piece of foam across the tongue, there to help cushion the top of the foot against the laces and knot. But in the quest to reduce weight and simplify to the absolute performance essentials, Fullum found he could reduce the amount of foam in the 890 to just the middle section without affecting comfort. For laces, he looked at the flatter, softer laces of typical racing flats, and found them to be a good fit for the 890. Based on the flat shape of this lace, he also made the holes flat instead of round, which helps them lock into place.

Aesthetics and Materials: The purposeful design process Fullum followed on the 890 all along saw aesthetics considered hand in hand with function, so many of the design decisions were already made once the structural elements were finalized. The team’s goal for the overall look of the shoe was to allow for an easy transition between running and everyday wear, a trainer that performs as well with jeans as it does on the track. To achieve this, they reduced the number of visible technical elements and surfaces to an absolute minimum, chose soft but durable synthetics and suedes, and reduced color palettes down to a few key colors.

Fullum describes the resulting 890 as a shoe for the runner who is interested in trying something new and exciting on their feet, but still wants to be confident about maintaining his or her current, traditional running practice. With its fairly traditional heel lift and neutral cushioning, it serves as an exciting alternative everyday running shoe to fans of the New Balance 759 or Nike Lunar Glide, both of which it beats by over an ounce at 9.65 oz., rather than those seeking a truly minimalist, barefoot-inspired shoe like NB Minimus. The 890 will be available in retail stores and on Shop New Balance in February. Watch for updates to a number of New Balance lines in the upcoming months based on the approaches and principles outlined above, bringing lighter-weight, more streamlined designs to many of your favourite styles.

http://www.sweatrepublic.com/2010/11/purposeful-design-and-the-upcoming-nb-890/

 

 

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NEW BALANCE 574 (Julia)

Posted by Flywire Tech on March 10, 2011

Competitiveness is the key to success in this commercial world. If you got the style then you are into the trend just like New Balance 574. As a classic running icon, it does not completely dwell on its original features but was enhanced and improved to be more efficient in its function and to look more attractive than ever.

New Balance reintroduces this 574 model as part of the Spring 2011 collection. Not only one but two colorways are available, black leather/suede and white leather/suede. If we are going to look closer on this New Balance 574 we can notice of the high quality leather used with crack detailing as well as the neat suede that calmly sets the midsection clear. Mostly perforated toe box and collar improve the shoe’s breathability while the traditional New Balance sole unit geared up with the groovy gum outsole is its best weapon that combats any running obstacles. It has reflective textile that makes the New Balance branding visible even in the dark.

After all, this fused classic design still makes its way up.

http://www.soleredemption.com/balance-574/

 

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NEW BALANCE M1500UK MADE IN ENGLAND PACK (Julia)

Posted by Heir Jordan on March 8, 2011

Although we have always noted them for having some great and usually very interesting releases, we haven’t been seeing a whole lot from New Balance as of late. Sure they have their occasional releases here and there, usually collaborating with a different company, but they just having been hitting us with the frequency that we are used to. We are hoping that the sneakers that we are going to be looking at today will the turn around in the slow streak that we have been seeing from them as of late. This is the New Balance M1500UK Made in England Pack.

There will two shoes in total coming as a part of this pack, with one of them coming in predominantly blue and the other one in predominantly red. Both shoes will feature areas of mesh and a really nice looking nubuck mudguard. These will be available March 19th.

http://www.soleredemption.com/balance-m1500uk-england-pack/

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New Balance REVlite Ads (Julia)

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Sole Heaven X New Balance Ceramic 577 (Julia)

FIRST POSTED YESTERDAY

Sneaker icons don’t come much bigger than the heroic New Balance 577s.

These running silhouettes have been killin’ it since 1988 in the Navy/Grey colourway, and it was about time NB did something to immortalise ‘em, so they challenged SoleHeaven to do it for them.

We asked legendary ceramic artist Jon Lawrence to hand craft and glaze three pairs of 577s out of authentic Cumbrian clay from a quarry close to NB’s factory in Flimby.

We hit NB’s head office with two pairs, and kept the third to give away as an epic prize!  With only three pairs of ceramic 577′s on the planet, they’re an iconic piece of sneaker history – and a rare piece of urban art worth over £300.

http://theoriginalwinger.com/2011-03-08-new-balance-x-soleheaven-ceramic-collab-competition

http://hypebeast.com/2011/03/sole-heaven-x-new-balance-ceramic-577/

 

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New Balance TV spots target Nike (Julia)

Portland Business Journal – by Erik Siemers

Date: Monday, March 7, 2011, 1:50pm PST

Another Nike ad hit the airwaves this weekend, which wouldn’t be that notable except this one was put out by New Balance Athletic Shoe Inc.

Boston-based New Balance puts Nike — every athletic footwear company’s biggest competitor — front and center in a 16-second spot that debuted online last week and was peppered across major TV networks this weekend.

The campaign is designed to show that New Balance’s new running shoe, the 890, is lighter than Nike’s own lightweight offering, the Lunarglide. But according to at least one analyst, the ad could do more harm than good.

The ad, which can be viewed on YouTube, shows a Nike Lunarglide on a digital scale weighing in at 11 ounces. The New Balance 890 is on a scale next to it registering 11.1 ounces, until a handful of nuts and bolts are dumped from it, driving its weight down to 9.7 ounces.

“It weighs practically nothing,” the ad’s narrator says. “It’s about to change everything.”

This I’m-lighter-than-you tactic isn’t surprising, given the recent surge in popularity in what should be called the footwear world’s featherweight division.

In his regular monthly report on the global athletic footwear market, SportsOne Source analyst Matt Powell said that running shoe sales grew 25 percent in January, with 85 percent of that increase coming from the lightweight running category.

Lightweight accounted for 19 percent of all running sales and is on track to do $1.2 billion as a category this year. Nike, as it does most athletic footwear categories, owns the market with a 65 percent share. Coming in a distant second and third are Reebok (27 percent) and adidas (4 percent).

New Balance — whose January running shoe sales fell 10 percent while Nike’s grew 20 percent, according to Powell — is playing a risky game by holding up its biggest competitor to public comparisons.

Powell, corresponding via e-mail on Monday, said he can’t recall a TV ad that compared one footwear company to another. Though those sorts of comparisons happen frequently in sales presentations, they rarely get viewed by the public.

“It is important for brands to communicate their own message, and not let other brands define you,” Powell wrote. “By making such a blatant comparison, (New Balance) runs the risk of letting Nike define them.”

This, he said, was Reebok’s problem for years while under the leadership of Paul Fireman.

“One year, they would want to be just like Nike,” he said. “The next, they wanted to be the non-Nike.”

Now owned by Adidas AG, Reebok has since found its own voice and its own stretch of success.

To be fair, the New Balance ad isn’t a blatant teardown of Nike. The short spot never mentions Nike by name and a pair of corresponding Web videos show similar scale tests pitting the 890 against Asics running shoes.

Still, in a competition that has come down to a measuring of ounces, the only thing weighing down Nike’s shoes is the target on the company’s back.

http://www.bizjournals.com/portland/blog/2011/03/new-balance-tv-spots-target-nike.html

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