New Balance began as a Boston-based arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. In pursuing this goal, they developed an “Endorsed By No One” philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.
To ensure the best fitting, best performing shoes and apparel, New Balance focus on improving their technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in the UK, where they continue to produce shoes and apparel that meet the standards they’ve employed for 100 years.